- On Saturday, Jill Biden tweeted a photo showing President-elect Joe Biden wearing a hat embroidered with “We just did.”
- Twitter users speculated that the hat was a response to the message of President Donald Trump’s slogan “Make America Great Again” and baseball caps.
- Neither the Biden nor the Biden-Harris Presidential Transition team has commented publicly on the “We just did” hat or said it will be available for sale.
- Meanwhile, online sellers on Etsy and Redbubble have started selling baseball hats and other clothing with the expression.
- Visit Insider’s website for more stories.
People have a lot to say about It elected President Joe Bidenhis baseball cap.
On Sunday expected future first lady Jill Biden shared a photo on Twitter to celebrate her husband’s victory. In the photo, Jill and Joe Biden are holding a sign that reads, “Dr. & Vice President Biden live here.” Jill’s hand covered the word “vice”.
“He wants to be a president of all our families,” she wrote.
—Dr. Jill Biden (@DrBiden) November 7, 2020
Aside from the couple’s celebratory message, what seemed to grab most people’s attention seemed to be the president’s headdress, which was embroidered with “We just did it” and the number “46”, which marked his expected presidential role.
Twitter users speculated that Biden’s hat was a response to President Donald Trump “Make America Great Again” or “MAGA”, slogans printed on red and white hats and sold by his official campaign.
—Dena Grayson, MD, PhD (@DrDenaGrayson) November 8, 2020
Some users called the hat the president-elect wore “a pat on the back” to Trump’s “MAGA” messages, or an example of Biden “casting a shadow” on the current president.
Others expressed their amusement over how the hat looked “ready to go” for when the results of the presidential race were called.
—Shea Serrano (@SheaSerrano) November 8, 2020
—Hanna (@hannajakupovic_) November 8, 2020
Users also commented that they wanted their own version of the hat.
—Claire McCaskill (@clairecmc) November 7, 2020
Neither the elected president nor it Biden-Harris Presidential Transition team has made a public comment about the “We just did” hat design which has apparently been taken over the internet.
Representatives of the Biden-Harris Presidential Transition team did not immediately respond to Insider’s request for comment on “We just did” hate messages, as well as whether an official version of the hat will be available for people to buy or not.
It didn’t take long for Biden supporters and online sellers to start making their own “We Just Did” items.
According to data from Google Trends, search for “Joe Biden we just did hat” became interested Sunday, the day after Jill Biden shared the photo of the elected president wearing the now coveted hat.
The President’s official website has items for sale below “Team Joe Store” section, including one $ 30 baseball cap that reads “No. 46.” However, the website does not include the “We just did” style that Biden wears.
But it did not take long before online sellers picked up the lively headdress.
On Tuesday, a search for “We just did” on Etsy resulted in hundreds of products – from baseball caps and baby pants to portable stickers and sweaters – all adorned with the expression, and some with a “46”, similar to the style Biden wore.
“It’s going to be seen as a historical object, that’s why I think people want it,” Chan said of the “We just did” printed hat.
Unlike other products on Etsy that looked almost identical to those they chose the president’s headdress, McLaughlin added that she and Chan deliberately chose different fonts and colors for their “We just did” design, so as not to be a knockoff of Bidens hat.
“We wanted to make it our own,” McLaughlin said.
McLaughlin and Chan told Insider that since opening their Etsy store in August each month, they have donated 50% of the proceeds from the sale to the Biden Fight Fund, a fundraising committee run by Biden for president and Democratic National Committee.
Redbubble, another site that allows independent sellers to run a virtual store, also appears to have a variety of “We just did” printed items available.
Representatives of Etsy and Redbubble did not immediately respond to Insider’s request for comment.