San Diego Padre fans will have a cashless payment experience when they re-enter Petco Park for this year’s baseball season.
They will be able to buy directly through their phones on the team MLB Ballpark app. Fans will also be able to connect the preferred payment method to the app to pay with the license and goods stand at the stadium.
Last week, the major league baseball team announced a multi-year partnership with event- and venue-based payment ecosystem Tappit in the establishment of the cashless payment solution called Padres Pay.
“As we prepare for the 2021 baseball season, the health and safety of our fans and staff is a priority. We believe that through Padres Pay we are one step closer to safely welcoming Padres fans home to Petco Park while minimizing contact between people, says Padre’s CEO, Erik Greupner.
Padres Pay also links directly to the team’s loyalty account Compadres Rewards, so fans can access personal coupons and incentives through their mobile wallet.
“From our partnership with the Kansas City Chiefs and Jacksonville Jaguars this season, we have seen strong use of our cashless solutions across all demographics, which has been a real testament to the user experience of our digital wallet,” said Tappit CEO Jason Thomas.
“Furthermore, we know that the better the team understands its fans, the more targeted the incentives and communication can be – it creates a mutually beneficial solution that works for both organizations and fans.”
In addition to payment options, Tappit supports a data ecosystem to help event organizations obtain real-time data such as customer behavior and spending patterns, licensing performance and best-selling products.
“Closed unpaid cashless technology like ours that can be integrated with any existing local infrastructure also puts computing power in the hands of these teams,” said Thomas.
According to a study by Performance Research, 63 percent of fans have increased health safety issues, 66 percent are more concerned about local hygiene and 66 percent expect major changes in the way they attend events. Large-scale organizers must adapt their arenas by following hygiene protocols and safety measures that can reassure fans to return.
In November last year, the NFL announced its partnership with Visa to track a cash-free Super Bowl experience. The move was originally planned for 2024, but was implemented in this year’s Super Bowl.
Use of contactless payments has increased since the pandemic started due to high demand for cleaner and safer payment processes. Since March 2019, the total use of contactless payments in the United States has increased by 150 percent.
“Contactless payments have exploded over the past year, and the global pandemic has played a role in the sharp increase in usage as consumers look for safer ways to pay for everyday necessities,” said Suresh Palliparambil, CEO of portable contactless payment bracelet, Purewrist.
“According to the National Retail Federation, in the United States alone, non-contact payments have increased by 69 percent since January. Of those who currently use contactless, 57 percent of participants said they would continue to do so beyond the pandemic. ”