Player: Paul Pierce
Sport: Basketball, NBA
Team: Boston Celtics
Website: The Truth Fund
Mission/Info:(Via the website): Boston Celtics captain and 2008 NBA Finals MVP Paul “The Truth” Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles – incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.
