Our Mission: The Good in Sports, Inc. is a non-profit public relations company devoted to educating the public about the positive influence athletics has on the community, while encouraging, promoting and engaging in philanthropic activities in professional, collegiate and local athletics. We believe in highlighting the many ways coaches, athletes and teams give back, providing an alternative, more uplifting perspective on sports news than is normally reported, thus promoting positive role models for our youth.
Disheartened by all of the negative news stories about athletes dominating the internet and seeing the need for a different spin and more uplifting voice in sports news, The Good in Sports was born. Our goal is to tackle the negative perception of athletics by highlighting the ways professional, collegiate and local athletes, coaches and teams give back to their communities (through their charities and foundations), act as role models and enrich the lives of their neighbors.
Athletes truly are doing amazing things and supporting wonderful causes. Our job is to help bring them more awareness and visibility, while doing some fun things of our own. Have a look around and feel free to stay a while!