Childhood hunger is becoming more and more common in north Florida, as statistics say one out of four children do not know where their next meal will come from on a daily basis. The Jacksonville Jaguars and Winn-Dixie Stores, Inc. have teamed up to fight this growing trend. The Winn-Dixie Hunger Relief program has been set up in all Winn-Dixie stores during this holiday season. The program kicked off on Nov. 7 and will continue through Dec. 25.
Customers are being asked to donate and make a difference in one or two ways. They can generously donate any amount they choose at checkout or customers can use easy-to-use tear pads/scan sheets found at the register to make their donation. Purchasing specially-marked Winn-Dixie brand products (water, coffee, diapers and condiments) whose manufacturers have graciously donated to the program will also help combat child hunger in north Florida.
All dollars raised through the tear pads/scan sheets go directly to local Feeding America-affiliated food banks, like Second Harvest North Florida. These programs will use the monetary donations to provide nutritious, fresh foods to those struggling with hunger. For every dollar donated, Winn-Dixie customers will help neighbors in need.
“On behalf of the Jaguars, we are proud to team with Winn-Dixie to ensure the needs for children in our community are met,” said Jacksonville Jaguars owner Shad Khan. “I encourage all our fans to donate at your local Winn-Dixie store to help those who need it most. We’d love to see children in our communities receive the nutrition they need to start each day with a smile.”
The Jacksonville Jaguars will partner with Winn-Dixie and Second Harvest North Florida for an annual can food drive. This year’s can food drive will be held during the Jaguars game against the Tennessee Titans on Nov. 25. Fans are being asked to bring non-perishable food items before the game and place the items in the collection barrels outside of EverBank Field. More than 15 regional food banks will benefit from the community donations.
“Second Harvest is projected to distribute more than 24 million pounds of food this year, as we continue working to meet the increased needs in our community,” said Bruce Ganger, executive director of Second Harvest North Florida. “Through this program, Winn-Dixie and its customers can have a profound effect on this critical issue, providing children the basic nutrition they need to face each day successfully.
Customers and fans can help the cause by spreading the word through social media. Twitter users are encouraged to follow @WinnDixie and use the hash tag #Tweet2Eat when donating in stores or share the cause with others. You can also follow Winn-Dixie on Facebook and Twitter for the latest news and updates on donation efforts.
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